As customers, when we want to buy something, we analyze all the options, compare the materials and finally make the decision that seems right to us. If we think about big purchases, a house or a car, then we analyze more, so that finally the decision is the best one. On the other hand, when we buy clothes, we often do it in an impulsive way, as a consequence we prune a whim, because it is a simple "prize", because it is an easy thing to obtain, which distracts us. Sometimes stress leads us to buy impulsively without paying attention to our true values.